MARKETING COMMITTEE
The Marketing Committee focuses on running all the internal marketing for the chapter. The committee is split into four divisions that offer students real-world experience with hands-on creative and strategical work running a marketing campaign. Join the Marketing Committee at AMA to develop professionally, creatively, and build an advanced portfolio of work.
Promotions
The promotions team works to expand the presence & visibility of AMA on campus.
Areas of focus:
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Graphic design & branding
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Print & digital advertising
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Event marketing
Data Analytics
The data analytics team works on collecting & analyzing member & prospective member data to grow and improve the organization on campus.
Areas of focus
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Clustering demographic analysis
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Marketing research
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Outreach surveys
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Excel & Tableau
Social Media
The social media team focuses on developing & implementing a social media marketing strategy & designing posts for the AMA social media.
Areas of focus:
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Graphic design
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Content writing
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Outreach
Website
The website team works to evaluate and improve the usability & design of the AMA website.
Areas of focus:
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User experience
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SEO
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Graphic design