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MARKETING COMMITTEE

The Marketing Committee focuses on running all the internal marketing for the chapter. The committee is split into four divisions that offer students real-world experience with hands-on creative and strategical work running a marketing campaign. Join the Marketing Committee at AMA to develop professionally, creatively, and build an advanced portfolio of work. 

Promotions

The promotions team works to expand the presence & visibility of AMA on campus. 

 

Areas of focus:

  • Graphic design & branding

  • Print & digital advertising

  • Event marketing

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Data Analytics

The data analytics team works on collecting & analyzing member & prospective member data to grow and improve the organization on campus.

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Areas of focus

  • Clustering demographic analysis

  • Marketing research

  • Outreach surveys

  • Excel & Tableau 

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Social Media

The social media team focuses on developing & implementing a social media marketing strategy & designing posts for the AMA social media.

 

Areas of focus:

  • Graphic design

  • Content writing

  • Outreach

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Website

The website team works to evaluate and improve the usability & design of the AMA website.

 

Areas of focus:

  • User experience

  • SEO

  • Graphic design

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